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What Does Your Website’s Color Theme Say About You?

What Does Your Website’s Color Theme Say About You?

Your website’s color theme is as important as its layout or content structure. It is the first thing that strikes your visitors when they visit your home page and leaves an impression on a sub-conscious level. It also conveys to your audience the focus of your website at a single glance. From a brand development perspective, it is important to realize that your company or brand will come to be associated with your website’s color theme, so whatever your website’s color, make sure it is something you’ll want to stick with in the future. Different Strokes for Different Folks So what exactly should be your website’s color theme? There is no definitive answer to this question. What works well for someone else may not work for you and, thinking realistically, effective color application in websites for the purpose of branding is an extremely difficult task because of a legion of parameters involved such as gender, age and income of your target demographic to name a few. It is very likely that if asked to define your target audience, you’ll find yourself dealing with a target audience with very diverse ethnographic and geographic attributes. Does Blue Work for You? However, certain color groups do evoke specific semiotic responses, e.g. the blue color (code: 3B5998) has come to be associated with Facebook and social media in extension. The color white (dominant color on all Google products) represents infinite potential and evokes a feeling of serenity and focus. It is a very powerful color and may represent corporate culture, academic institutions or serious enterprises of similar nature. The color blue lies right...