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Web Usability Blunders That Make Kittens Hate You

Web Usability Blunders That Make Kittens Hate You

A fair amount of my time as a user-experience (UX) professional is spent fixing all the bullshit that my clients have created and subjected themselves to out of complete ignorance. And not only do they put themselves through the ringer without really knowing it, but their audience as well… If that’s you, don’t worry too much because you’re not totally at fault. For some reason, once most people own a slice of digital real estate, they completely forget what it’s like to be a web consumer. Did you grow up in modern web culture? Generations X (millennials) and Y created the web experience as we now know it in this aspect: every digital trend from gaming to social media that’s led us to today was chosen by them. You either “get it” or you don’t. It’s just that simple folks. You either speak their language and understand what it takes to engage web consumers these days, or you don’t. In this article I’m going to outline 7 gargantuan blunders that make marketing online and community-building feel like taking on an entire pack of wild Alaskan wolves with nothing but a pea-shooter. Let’s begin. Usability Blunder #1: Insta-Pop-Ups Why these still exist is beyond me. Some claim from the analytical perspective that pop-ups improve conversions and manage to grow robust email lists. Horse$#%! Ask yourself, how many pop-ups have you filled out in your entire life? Generation X and Y didn’t choose these. They’re annoying and ill-timed 90% of the time. No, you shouldn’t have a pop-up surprise attacking organic traffic within seconds of them arriving on your page. They...
6 Obstacles to Getting Started in E-Commerce

6 Obstacles to Getting Started in E-Commerce

OK, let’s get something straight – you don’t really have to cower under the table every time you read a word with the letter “E” as prefix. And before I get to the other obstacles, let me just go ahead and say that fear and reluctance to take the first step is probably the biggest obstacle standing between you and your dream of making passive income from an e-commerce venture. If you’re reading this blog post, you are likely to have heard stories or read about internet entrepreneurs making a killing online. You may even have stumbled upon photographs of super-successful entrepreneurs vacationing in exotic destinations, and wondered how these “kids” in their 20s made it so big. The answer is: E-Commerce. Allow me to explain! E-Commerce is the new commerce. This isn’t just a clever tagline. It’s the truth – delivered to you in a minimalist fashion. You see, e-commerce, according to Wikipedia, is “…a type of industry where the buying and selling of products or services is conducted over electronic systems.” By this very definition, all modern economy has its basis in e-commerce. Everything you see online and offline is connected to one giant sphere of digital commerce. It’s all digital, or electronic, if you will. It’s so “electronic” that a single misfiring electron in a server somewhere in Hamburg, Germany, can cause your Director’s Cut Blu-Ray Disc Set of Harry Potter series to be delivered to someone in Point Barrow, Alaska; or render this page in Klingon. What does is take to be an internet entrepreneur? Not much, really. A bit of hard work and a sliver...
What Does Your Website’s Color Theme Say About You?

What Does Your Website’s Color Theme Say About You?

Your website’s color theme is as important as its layout or content structure. It is the first thing that strikes your visitors when they visit your home page and leaves an impression on a sub-conscious level. It also conveys to your audience the focus of your website at a single glance. From a brand development perspective, it is important to realize that your company or brand will come to be associated with your website’s color theme, so whatever your website’s color, make sure it is something you’ll want to stick with in the future. Different Strokes for Different Folks So what exactly should be your website’s color theme? There is no definitive answer to this question. What works well for someone else may not work for you and, thinking realistically, effective color application in websites for the purpose of branding is an extremely difficult task because of a legion of parameters involved such as gender, age and income of your target demographic to name a few. It is very likely that if asked to define your target audience, you’ll find yourself dealing with a target audience with very diverse ethnographic and geographic attributes. Does Blue Work for You? However, certain color groups do evoke specific semiotic responses, e.g. the blue color (code: 3B5998) has come to be associated with Facebook and social media in extension. The color white (dominant color on all Google products) represents infinite potential and evokes a feeling of serenity and focus. It is a very powerful color and may represent corporate culture, academic institutions or serious enterprises of similar nature. The color blue lies right...