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How to Provide Customer Support to Your Patrons

How to Provide Customer Support to Your Patrons

Alright–– So you’ve created a product or application that is so good that it can cure leprosy and bring your “Meemaw” back from the dead. Sweet! You’re rolling around in cash and sleeping on mattresses made up of dollar stacks –– good for you. But wait until you have to provide technical support or any kind of customer support for that matter. You’ll soon want to jump off the observation deck of Burj Khalifa. Why, you might ask, is customer support such a big deal? Well, before we go down that rabbit hole, let’s give you some examples of companies that failed, crashed and conflagrated into a pile of slag heap because of bad customer service. 1) US Airways – Before it was purchased by America West, this airline was notorious for its terrible customer service. They made the mistake of slashing their customer service budget and outsourcing this department of critical importance to someone who clearly didn’t know what they were doing. Result? The company nosedived into the ground and filed for bankruptcy. 2) Blockbuster – Remember the once famous video rental chain? Yeah, no one does. And that’s exactly what happens to those who subject their customers to exorbitant late fees and otherwise takes them for fools; until the customers decided to make Blockbuster their bitch by not buying from them. Getting auctioned off to Dish Network in bankruptcy court was an end well deserved. Kids, we can go on and on about companies that either went bust or came perilously close to this fate because of bad customer service, but that’s not what you’re here...